Coming from the land of the rising sun, ASICS
is a Japanese athletic company producing professional Footwear
equipment. With a team of experts constantly researching the requirements of sportspersons, the company has been doling out advanced footwear for Football
, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track and field sports, cross-training, volleyball, cheerleading, lacrosse, and for many others. And these well-designed Shoes
are now available at myntra.com
"asics" is an acronym of the Latin phrase anima sana in corpore sano, which translates to "Healthy Soul in a Healthy Body". In 1977, Asics kickstarted as an athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of a living room in Kobe, Japan. It was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
Over the years, Asics grew to launch the Research Institute of Sports Science in Kobe, where experts designed specialized shoes for various sports. From there came the idea of a removable sockliner to accomodate an orthotic, a trusstic system to ensure a lightweight sole, low weighing shoes with high abrasion resistant outsoles for longer durability and shock protection for the feet during impact, especially on hard surfaces, and much more. Many remarkable technological innovations in Sports Shoes and Apparel have stemmed from this unique site where scientists, athletes and coaches work together.
Asics' athletes regularly visit Kobe to ensure that their shoes and apparel are tailor-made to their required standards and body requirements.
On the whole, the absolutely comfortable forefoot cushioning, trusstic sole unit, backfoot cushioning, mesh uppers, EVA sockliners, varied outsoles with shock resistant midsoles, two-layer foam lining and a range of colours make ASICS Shoes a wholesome home for your feet. So grab your pair now from myntra's wide catalogue of Asics shoes and get healthy.