Myntra Blog

This is a smashing hit that’s going into the stands like most of Yuvraj’s sixes. Myntra launches the Yuvraj Brand Store where you can find a large range of cool “Yuvraj Singh” branded merchandise. This is India’s first exclusive Celebrity Online Merchandise store and has been conceived by Cool Maal - a leading sports & entertainment celebrity merchandising company - and powered by Myntra. This is also the first instance of Celebrity merchandise being offered with the personalization option wherein consumers can add their names and photos along side Yuvraj’s images and graphics on the products.

The store is a tribute to India’s hottest cricket star Yuvraj Singh and an acknowledgment to the widespread appeal of brand Yuvraj or “Yuvi” as he is affectionately called by his fans. This store offers a wide range of high quality Yuvraj branded merchandise which has been put together under the personal supervision of Yuvraj.

The store features 3 dedicated lines of merchandise - “Off the shelf”, “Personalized” & “Signature items”. The “Off the shelf” line of merchandise is ready to buy and features a range of Yuvraj pictures and graphics. The “Personalized” line of merchandise allows fans to get up, close and personal with Yuvraj by personalizing the merchandise with their names and photographs. The “Signature items” line of merchandise features the various moods and passions of Yuvraj and each item in this line is autographed by Yuvraj and carries a “Yuvraj Singh Seal of Authenticity”.

Buyers can choose from a wide range of products which consists of wooden plaques, sippers, mousepads, jigsaws, notebooks, posters, toys, calendars, watches, wall clocks, miniature cricket bats, t-shirts, and coffee mugs. So go ahead and have a blast with the Yuvraj of cricket. Check out the store here http://www.myntra.com/yuvraj-home