About Inkfruit

Interactive Inkfruit
The smallest of talent within us, desires an outlet, to be showcased. To cater to that deep-felt need in people, places like Hyde Park in New York were built to give young talent a chance to be noticed. Formed along similar lines, Inkfruit is an online stage for young graphic artists to show the world their innovative, whacky and funky designs. Inkfruit is a virtual T-shirt store, where T-shirt designs are submitted by designers and voted for by a community.

Inkfruit is India’s pioneer and largest online lifestyle brand operating across the categories of apparel, accessories, footwear and home décor. It was launched in early December 2007 as a crowd-sourcing platform where artists from all over the world could contribute their creations; only the best are curated by Inkfruit to feature on its product range. Kashyap Dalal and Navneet Rai were former batch-mates from IIT Bombay and BITS Pilani before they formed Gnome by Fingerprints Fashion, later renamed as Inkfruit. Headquartered in Mumbai, Inkfruit in India is Asia’s largest co-creation brand for people to submit, discover and buy amazing designs created by artists from around the world.

The idea of custom printed T-shirts has been around for a decade. The killer aspect of this company is the fact that it harnesses the design ability of a community; hence taking the web 2.0 model of user-generated content to T-shirt prints. These wonderful designs are put to vote on a scale of 1 to 5. The highest voted design is screen printed before it is put on sale, and the winner gets a prize. Inkfruit is angel funded by Mahesh Murthy of Seedfund, and claims to have already made Rs.2 Crores in revenue from T-shirt sales. The selected designs from Inkfruit online are then imprinted on T-shirts, flip-flops, sling bags and laptop skins. Inkfruit designs are interesting, like its motto “be interesting”. Like any online venture, there will always be Intellectual Property concerns. But, Inkfruit has a digital agreement wherein it owns the IP for the first 90 days, and if your design isn't voted the winner, it is returned to you with your IP rights. As of 2013, Inkfruit's products are being sold through 35 outlets in Mumbai, Pune, Bangalore and Ahmedabad, and the brand is expanding. No wonder Inkfruit is a brand of the people, set up by the people and for the people. All the products from Inkfruit in India are available across over 400 retail shops and their online service team makes these products available to any customer across the country through e-commerce.

If you're a designer, there's a world of opportunity waiting for you with Inkfruit and further ahead with Myntra. India’s largest online fashion portal now brings you the best of Inkfruit online. Buy a winner design from Inkfruit and have neighbours and friends stunned.