About W Kurta & Kurtis

w for that winning look
The apparel brand W was created to meet the unique clothing needs of today’s indian women. Launched in the year 2002-03 in Delhi, W in India has managed to expand its footing with a growing success in meeting the style requirements of a modern urban customer base. The brand has over 50 outlets and 500 touch points across the country as of 2012, and continues to grow successfully. You can check out the entire W range online right here at myntra!

W: Modern and ethnic brought togetherThis exclusive women’s clothing brand draws inspiration from traditional prints and colours, and blends them with urban designs. The styling of W in India reflects the very nature of the modern Indian woman - culturally conscious and ready to take on the challenges of the world outside. It is this element of fusion in its entire clothing range that makes brand W the success story that it is today.

The W transformation
W India has managed to give Indian women a taste of comfort and elegance with a touch of glamour. Traditional Indian attires have undergone a very pleasant transformation at W. For instance, if you were to check out the collection from W online, you will notice that the simple salwar kameez has been given a chic makeover while retaining its ethnic essence. The kurtas and kurtis are a huge hit, owing to their beautiful cuts and classy prints. The W range comprises apparels in pastel colours, bright whites and muted shades of red, brown, green and more.

W shows great attention to detail in the design and styling process, giving you a lot to experiment with. You can choose from solid colours to floral prints of all sizes, geometric, abstract and block prints, just to name a few. The W online collection gives you various options in necklines and sleeve lengths in its kurtas, tunics and kurtis. Made of pure cotton, their kurtas, kurtis, leggings, salwars, tunics, dupattas and tops are ideal for all-day wear, yet super fashionable. Put on some fashionable footwear, get a smart handbag, beautiful jewelry, and a great-smelling perfume to complement your W attire as per the occasion and weather.

Buy W in India at Myntra.com
We have lined up an impressive collection of W online so you can indulge yourself in the choicest of fabrics and styles for every walk of life. Also check out other women’s ethnic wear Brands at Myntra like global desi, biba, fabindia, mother earth, vishudh and more.